Should Law Firms Use the Internet?
♫ Saturday, June 28th, 2008Advertising is a relatively recent development in the legal profession. Not all firms advertise it is advisable for every law firm to take note of the important resource the internet has become to consumers seeking services. Even among lawyers and firms that chose not to advertise, the importance of the internet as a consumer resource should not be overlooked. An internet presence can give a law firm more credibility. It is a non-intrusive way for a law firm to begin building trust with potential clients. In fact in some ways a law firm without a presence on the internet may be at a disadvantage and some may not even consider them a reputable business if they do not have a website.
As with other forms of media, defense and personal injury attorneys are the most likely to be found using the web as an advertising service. Most law firms with other sorts of specialties that use hosted websites tend to be a little more subtle, stressing the firm’s longevity or stability, its successes and perhaps providing biographies of the firm’s principal members.


